Business Week wrote a provocative story this month on peer-to-peer lending:
It has been a year of setbacks for peer-to-peer lenders such as Prosper, Lending Club, and Zopa, which use the Web to connect those who need a loan with individuals willing to act as lenders. Once positioned to become an alternative financing spigot for entrepreneurs, the nascent industry has been hit by regulatory issues, a slow economy, and a slew of defaults.
The biggest player, Prosper, stopped making new loans in October. It will resume after it completes its registration with the Securities & Exchange Commission. That has left the field to smaller rivals such as Lending Club, which completed its filing last fall. Zopa, a British company, pulled out of the U.S. market in November after deciding that its business model, which relied on credit unions, simply wasn’t attractive. As Prosper prepares to reopen this spring, one question looms: Can the industry attract enough lenders to be a viable source of funding for entrepreneurs?
The basic conclusion the article makes is ‘no’:
If peer-to-peer lending does make a comeback, it’s likely to serve only those with sterling credit who are shopping for better rates—and not the majority of entrepreneurs.
This is a dramatically simplified analysis of the model and why it is struggling.
First, peer-to-peer lending is the oldest form of finance and it is rooted in the principles of community. Its first formal structure stretches back to 600 AD in China, but the basics of peer-to-peer lending were present in the earliest human civilizations.
Banks didn’t come around until much later. Depending on your definition, the first banks sprouted up in the 1600’s. And really a bank is basically an institutional formalization of the best of peer-to-peer lending. A person makes a deposit and the bank uses some of that money to lend to another person; when that person pays the bank back, the bank gives some of that interest back to the person who deposited – and so on.
Remember that scene from It’s a Wonderful Life during the bank run. George Bailey pretty much nails what a bank is: “You’re thinking of this place all wrong. As if I had the money back in a safe. The money’s not here. Your money’s in Joe’s house; that’s right next to yours. And in the Kennedy house, and Mrs. Macklin’s house, and a hundred others. Why, you’re lending them the money to build, and then, they’re going to pay it back to you as best they can.”
The thing is that banks have a tendency to make this rather simple premise extremely complex, opaque, and inaccessible. And it’s exactly this complexity and lack of transparency that got us into this massive banking crisis. Things got out of hand when banks got away from the basic principles of peer-to-peer lending and into the madness of derivatives and trading on invented wealth.
Given this context, I think that peer-to-peer lending is more important than ever.
The modern peer-to-peer lending movement is a revival not an invention. It is using modern tools to reconnect us with a very old tradition — and the important thing is that it cuts out the institution (the bank) and reestablishes the personal connection.
As the article points out, there are flaws. But I’d argue that these are flaws in execution not concept. I’ll get more into that in my next post.